During this unprecedented time, many childcare facilities are unsure about the future. This series of blogs covers ways to help our audience navigate this confusing time. Below you’ll find tips for marketing your childcare business and building an audience so that when things go back to normal, you can bounce back quickly!
It may feel like in a time of crisis, marketing your business is a low priority, as you switch gears and focus on surviving. Many childcare businesses are seeing a hit to revenue, whether you’ve had to close your doors, or have lost a number of children who are now at home for various reasons.
There are many ways to reach out and be helpful to your community and build your business as well. By keeping top of mind with potential students and providing helpful resources and tips during this time, you’ll be the first choice for many when it comes time for children currently at home to head back to care. Here are some of our favorite ideas for engaging and building an audience during this time:
Posting helpful resources and tips is a great way to engage with people on social media. Brands that focus on helping and not just selling with their marketing efforts consistently see a larger social media audience and better engagement with their content. By reaching more people, you’re getting in front of more prospective parents and you’re handing out helpful content. It’s a win-win.
Not sure where to start? Check out this list we compiled with free educational resources.
People are getting increasingly creative with how they are connecting on social media. Virtual workouts or happy hours are our new norm. How can childcare get involved?
Many businesses are offering (or selling) products via curbside pickup. Schools and childcare providers can offer activity kits or homework packets. Have parents call ahead and set up a pickup time with you, so you can meet them at their car.
Pre-sell Offers or Host Contests
Consider offering discounted tuition or programs for parents who enroll during this time, even for future dates. This can be a great incentive to boost your enrollment. Another fun option is running a contest, where the winner receives discounted or free tuition.
A great example is of Dominic Michael Salon, out of St. Louis. They are running a “Quarantine Roots” competition. Send photos of your roots to them by tagging them and using a specific hashtag. Then, they award the winner 3 months of color treatments.
How about a ‘Homeschool Fail’ contest for all of those parents who are homeschooling for the first time? Not only would this create some super funny content but can be a great way to make prospective families aware of your facility.
We are all feeling out of sorts right now and small business owners most of all. Hopefully, with these tips, your childcare business will not only survive this crazy time but thrive when things get back to “normal.”